.
Apparently, not everyone is a fan of Beyoncé's latest
masterpiece.
Target has released a statement revealing that they will
not be carrying Bey's new self-titled album on their
shelves. Why would they do such a thing?! Well,
because she opted to release her mega-hit album
exclusively online first.
"At Target we focus on offering our guests a wide
assortment of physical CDs, and when a new album is
available digitally before it is available physically, it
impacts demand and sales projections," Target
spokesperson Erica Julkowski tells Billboard.
She continued, "While there are many aspects that
contribute to our approach and we have appreciated
partnering with Beyonce in the past, we are primarily
focused on offering CDs that will be available in a
physical format at the same time as all other formats.
At
this time, Target will not be carrying Beyonce's new self-
titled album 'Beyonce.'"
Queen B proved just how much star power she had by
secretly releasing the 14-track and 17-video visual
album exclusively on iTunes at approximately midnight
on Friday, and completely went against the way music is
usually released.
Jay Z's wife squashed traditional new
music procedures, going without any hype, social media
presence or promotions for the new body of work
entirely.
Regardless, her latest creation is a huge success. B sold
an astounding 80,000 copies in the first three hours
alone and has already reached the 500,000 mark.
As to why she opted to go a different route, Beyoncé
explained that she wanted to change the way music is
received.
In a clip on her Facebook page, released after
the album dropped, she told fans, "I didn't want to
release my music the way I've done it."
"I am bored with that. I feel like I'm able to speak
directly to my fans. There's so much that gets between
the music, the artist and the fans.
I felt like I didn't want
anybody to give that message when my record is
coming out. I just want this to come out when it's ready
from me to my fans."
She added, "I wanted everyone to see the whole picture
and see how personal everything is for me.
I would
make my best art and just put it out."
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