Wednesday, December 4, 2013
Adidas Confirms Kanye West Partnership For 2014
Kanye West is teaming up with Adidas.
The rapper first let news of the partnership slip during an interview with Hot 97's Angie Martinez last week, when he revealed, "I took the Adidas deal because I have royalties and I have to provide for my family."
And while Yeezus was unwilling to confirm whether the deal was official--only offering, "Whatever is official, non- official, official--what y'all gonna see is I'm gonna be the Tupac of product"-- the athletic brand has now confirmed the partnership.
"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West," the brand said in a statement. "Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter.
Details to follow." Complex was the first to report the collaboration.
West joins a long line of iconic rappers to have collaborated with Adidas, including Snoop Lion and Run- D.M.C. And this isn't West's first collaboration with a sports label, having previously logged work with Nike to release Air Yeezy sneakers.
But since West claims he cut ties with the brand because of their refusal to offer him royalties, it appears the label's loss is Adidas' gain.
It's been a big year for Adidas, which collaborated with Justin Bieber and Selena Gomez in 2013.
The brand is also set to reveal the highly anticipated official World Cup match ball--dubbed the Brazuca--
We can't wait to see what the brand and West unleash next year!